The gifted agency of Leo Burnett was the creators of this campaign for All State Insurance.
This campaign sticks out to me because the man in the commercials is always something he cant be, as you watch the link below you will see that he is a women jogger with a nice body distracting a young man driving and the driver crashes into the a poll.
I find for my self that I pay attention to more commercials that have a humor in it, with this commercial it makes you watch it till the end because of the content in it where you find out at the end its an All State commercial. All State is already a well known insurance company so they do not need to talk about everything their company can do for the consumers. They can easily have these funny commercials and just show their name at the end as well the viewers will remember the commercial because of its funny content making it easier for them to remember All State.
http://www.youtube.com/watch?v=nFVpaQGItrl&feature=channel
