Advertising today is very in depth and can reach everyone with a different type of medium. It is easier to target the market group with advertising because of magazines or specialty television channels that gear their ads towards the consumers.
There are so many advertising agencies throughout the whole world compared to 50 years ago. Back in the day they did not have the same mediums as we do today and the information to find out what type of consumers use their product. Commercials 50 years ago were mostly to engage the older demographics 18+ since they are the bread winners in the family and not the children.
I found an old 1960's Pepsi commercial that show adults sitting at a bar drinking a Pepsi and smiling with music playing in the background (http://www.youtube.com/watch?v=F4vUwl7YGes) today's campaigns for pepsi such as their newest one Pepsi fresh they are showing the consumers that they care for everyone not just one person and that are trying to help make the world a better place for everyone to live (http://www.youtube.com/watch?v=srY7Wkl2IbI).
The print ads are very different from ours from how the ad is illustrated because in these ads it looks like they were painted since they did not have the technology that we do today. The headlines are smaller and do not stand out to capture the readers attention.
These ads from back in the 1960's show how Pepsi really wanted to be classy and be the number one Pepsi Cola for adults.
Great example.
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